THE EUROPEAN ACADEMY OF NEUROLOGY PRESENTS ‘CHALLENGING THE GLOBAL BURDEN OF BRAIN DISEASE’, A COLLABORATION WITH ITN PRODUCTIONS
In a unique communications partnership, European Academy of Neurology (EAN) and ITN Productions are producing a news and current affairs-style programme highlighting the breadth of excellent work carried out in Neurology across Europe, as well as looking at the various global challenges that the industry faces.
Neurological disorders are a substantial cause of disability and death worldwide, yet resources spent on these diseases do not necessarily reflect the extent of the problem. Globally, the burden of neurological disorders have increased dramatically over the past 25 years due to expanding population numbers, and longer living. ‘Challenging The Global Burden of Brain Disease’ will explore the challenges faced worldwide in Neurology, focusing primarily on the major neurological diseases, Stroke, Dementia, Epilepsy and Migraine, as well as the research, training, treatment and future ambitions surrounding these conditions.
Neurology is incredibly varied, with so much still to know about the brain. The programme will highlight the great advancements already realised across Neuroscience, as well as showcasing the many centres of excellence across Europe, who are researching new ways of treating patients suffering with neurological diseases in today’s society.
‘Challenging The Global Burden of Brain Disease’ will provide a platform on which to exchange ideas and engage members as well as the wider society on the complexity of brain disease.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
‘Challenging The Global Burden of Brain Disease’ will launch in Lisbon at the 4th congress of the European Academy of Neurology, from 16-19 June, and form part of an extensive communications campaign featuring EAN members and professional partners, as well as relevant journalists, bloggers and government departments.
For more information, or to participate in the programme, please contact Harriet Cooper-Wall, Programme Director at ITN Productions, on 0207 430 4209 or Harriet.Cooper-Wall@itn.co.uk.